Free sample · 30 pages · PDF
Before you buy a single click, know how many clicks one sale can pay for
The free sample of Clicks You Can Afford by AlexC: Start Here + the break-even sections of Chapter 2.
- Turn an "up to" payout into the amount you can count on.
- See why one sale has to pay for every click before it.
- Set the stop rule for a test before you spend on ads.
Look inside the sample
Contents 
"Up to" (Ch 2) 
Hand-off (Ch 2) 
Break-even (Ch 2)
The problem
You found an offer that pays $150 a sale. Ads cost $1.50 a click. How many clicks must one sale pay for, and when do you stop if no sale comes?
Chapter 2
Chapter 2 starts with that arithmetic. In the book's illustrative example, 100 clicks at $1.50 cost $150: one sale per 100 clicks only breaks even. The stop rule: pause new spending at twice that, 200 clicks, then wait for late sales.
Without a cap, a test has no end. Money keeps leaving "just in case", and pending commission looks like income until it's reversed.
No income promise: first tests often lose money, and ad spend can be lost. Not financial advice.